What have I done?!

Compare that to:

You'll see that there's a slight difference.
What have I done?!

Compare that to:

You'll see that there's a slight difference.
The same problem had plagued me since my upgrade to 13.04 until I finally found this post:
Fonts corrupted, all look the same
A bug in pango-graphite is behind this.
https://bugs.launchpad.net/ubuntu/+source/pango-graphite/+bug/1176022
The following fixed it for me.
$ sudo apt-get purge libpango1.0-common pango-graphite
If you don't have libpango1.0-common installed it can be omitted from the command.
$ sudo apt-get purge pango-graphite