How to turn off write protection on sandisk memory stick?

Question

I have a very new memory stick that seems to have gone into a write protection and I can't turn it off.

I have checked the device physically to see if there is a switch on it and there is not (SanDisk Ultra Flair 64 GB USB 3.0 is the device).

So far I have attempted the following;

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After which I restarted my laptop and re-attempted and received this

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Finally I attempted creating a folder called StaorageDevicePolices within "Registry Editor"

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After which I again tried restarting and still same error as above.

Is there anything else I can try as everything I can find seems to only be the solutions I have already tried?

Thanks in advance